The campaign to promote the Sikkens coatings brand is now being implemented worldwide. The campaign is based on highlighting partnerships between the brand and the paint-shops that use the product. An essential element is the photography, which is supplied by the paint shops themselves. For larger partners, such as McLaren, an in-depth case is produced. For smaller body shops, who provide their own photography, Sikkens supply posters and other promotional material to the same design and production quality. In this way we support small local body shops with promotional material featuring themselves, and in so doing ensure consistency of the brand.
