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| Successful achievement of Touareg'08 |
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| Using a ‘graphic novel’-look... |
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| we could have more control over the process, and limitless possibilities. |
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| Presenting the new style: a life-sized VW Touareg, the icon of the Touareg initiative. |
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After having introduced the successful Touareg initiative in 2006, QuA developed the Touareg Rally: an online game played by all employees of PEPS in order to ensure that every employee felt jointly responsible for the planned increase in turnover and that knowledge is broadened and shared among the different subsidiaries of PEPS. By offering monthly prizes, a high number of employees participated in the rally.
In September 2008 the Touareg initiative goals were achieved and celebrated by giving away a VW Touareg to one of 16 finalists of the Touareg Rally. On achieving the Touareg initiative targets, a new strategy was launched: the S5 2012 Challenge. A strategy focusing on making PEPS the number one service provider in its field.
To communicate S5 to all employees, QuA developed a communication strategy that contained accurate corporate information in a form that could be easily read, in various languages, by everyone; from CEO to secretaries, mechanics to managers.
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