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After having introduced the successful Touareg initiative in 2006, QuA developed the Touareg Rally: an online game played by all employees of Pon Equipment + Power Systems in order to ensure that every employee felt jointly responsible for the planned increase in turnover and that knowledge is broadened and shared among the different subsidiaries of Pon Equipment + Power Systems. By offering monthly prizes, a high number of employees participated in the rally. In September 2008 the Touareg initiative goals were achieved and celebrated by giving away a VW Touareg to one of 16 finalists of the Touareg Rally. On achieving the Touareg initiative targets, a new strategy was launched: the S5 2012 Challenge. A strategy focusing on making Pon Equipment + Power Systems the number one service provider in its field. To communicate S5 to all employees, QuA developed a communication strategy that contains accurate corporate information in a form that can be easily read, in various languages, by everyone; from CEO to secretaries, mechanics to managers. The comic as communication tool: new products, people, locations and strategy in a very accessible, entertaining way. The ‘comic’ had to have a business-look with recognizable people and products. The S5 communication carriers should be flexible and accessible to everyone within the company. Using a ‘graphic novel’-look we could have more control over the process, and limitless possibilities. First deliverable was a 32 page book outlining the new company strategy and handed out at a three day Management Event held in Barcelona. The comic books have been translated in 7 languages, so each Opco can read it in it’s own language. |
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