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Batavus is one of the leading bicycle brands in the Netherlands and part of the
Accell Group, an international group of companies, active in design, production,
marketing and sales of bicycles. QuA has developed the evolution of the existing Batavus Corporate Identity. The main starting point was the brand identity box that had already been developed by Batavus and Scan Management Consultants. These core values and key messages were the basis for the new corporate identity of Batavus. QuA started the process by making moodboards based on the brand identity box. This was the basis of the development of the logo, visual identity, and look & feel. The result was a coherent brand image and a multiple usable identity existing of a number of recognizable elements that could be easily combined and that could be applied to anything. The new brand image is now translated on all graphical brand carriers as well as on every product. |
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