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Giarte and Digital Boardroom are two related organisations, managed by one team, that are active in professional business consultancy and information technology. QuA was asked to design a corporate identity which would fit to both organisations. QuA developed a corporate identity that consists of a combination of two sub-identities, one for each organisation. However, these two sub-identities are built upon the same foundation and from the same building bricks, which makes them relate like family members. The difference between the two is made mainly by the colour ranges and by the different logos. The logos were the starting point for the design. The logos are a combination between a company name and a set of small blocks. These blocks are a metaphore for uniting different parties and structurising information, two of the key characteristics of Giarte and Digital Boardroom. The rest of the building bricks were developed based on the logos. This originated into two identities that are clean and simple. The two colour ranges and the paper choice however add a warm and friendly touch, related to they way both companies do their business. A surprising aspect was added by using subtle embossments and blocks in a decorative and playful manner. |
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