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The Northern IJ-river waterside extends from the Sixhaven across from Amsterdam central station to the municipal border at Zaanstad. Over the next 30 years, this strip along the IJ-river will transform from an extensive industrial region into a mixed and intensively used urban area. QuA drafted the identity guidelines for the Northern IJ-oever in late 2000 and developed a brochure and a website based on these. In mid-2003, a new communication vehicle was developed: the Noorder IJ-krant, of which various editions have been published so far. With this newspaper the project team informs local residents, employees and generally interested parties of developments in the project area, on a regular basis. The design of the Noorder IJ-krant is simpler and more flexible in usage compared to previous publications. The layout and grid offer increased flexibility in regards to supplying articles by the project team on one side, and enhances the clarity and ease of use for the reader on the other. One condition for the design was that the typical style elements of the Noordelijke IJ-oever were applied. It was decided to partly remove the initially used diagonal lines, the multiple types of frame margins and the limited color scheme (red, black and white). In regards to layout, the newspaper is still connected to the other publications however. This connection is mostly visible in line use, typography and illustration style on the cover, which show a strong link to the Constructivist movement, which was a source of inspiration for the identity of the Noordelijke IJ-oever. A sturdy, graphical illustration on the cover represents the main theme of the newspaper. Inside, white has taken the place of full page photography, like it was done in the brochure. The typical style of mixed imagery (referring to design styles from the twenties and thirties) is found in the design of the articles, headers of recurring items and the overall page layout. What really distinguishes the style of this newspaper however, is the addition of color. This was needed to differentiate the different sectors of the Noordelijke IJ-oever from each other, while the multicolored design appeals to a larger audience on top of this. The first publications have been very well received by the project team, as well as by a large group of readers. The next issue is currently being developed. |
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