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Recently Nike commissioned QuA with various projects. One of them is the concept and branding of the annual Nike End of Year event. This year the event took place on a huge ice rink with indoor and outdoor facilities. All guests were invited to combine skating with partying. QuA developed a “Fire and Ice” concept. The concept is applied to intranet sites for information and registration, graphics and interior branding of the venue. Inside the building bars built from ice blocks are combined with huge projections of fire. VJ’s and DJ’s were placed on a large icebar. Outside in the middle of the rink a tent sculpture and firebars were placed for people watching the skaters. |
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