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Orange has several Shop in Shops. These are small shops within a shoppingmall, and typically only have one, or sometimes no, walls at all. The main functions of the Orange shop in shops are those of product display, one to one customer service and commercial communication. The design for the, generally quite small shops, focuses on meeting the shop functions in a highly functional and efficient way. A shop in shop design up until 30 m2 features a service desk, product display, communication elements, storage and a backoffice. |
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