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For a new shop QuA redesigned parts of the original concept. We added a bar. The idea behind the bar was that it was partly a display section for accessories, but also a place where people can sit and watch information about Orange products and services on a flatscreen. QuA was also asked to develop concepts and designs for various point-of-sale specials for the Orange stores throughout The Netherlands. Orange changes these materials and themes frequently, and the design concepts are based on monthly or quarterly promotions. For the May-June promotion, the concept was based on the theme of wisdom: in particular the way in which Orange facilitates everyday wisdom in people, and how it encourages sharing and learning from each other. The eventually developed P.O.S. materials include window displays, banners, posters, merchandise, booklets, and others. |
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