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The assignment for QuA was to develop the concept for the annual Orange Retail Event. The goal of the event is teambuilding for the Orange office staff. The theme of the day is "The Quest for Passion"! This quest was realised through a journey to an (archipel) of islands, each with a different name. the names introduces the different themes of the event. QuA created 5 small films for the five islands that were being virtually visited during the day and evening breaks. Five teams (Pirates, Merchants, Cannibals, Explorers and Castaways) were formed. Visiting one of the islands gives the attendees more background information on Orange. Every team had it's own identity (drinks, t-shirts, etc.) On top of the different films, the project also included the complete computer presentation, design of labels for waterbottles and t-shirts. |
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