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Pon Equipment + Power Systems, the European and North American dealer for a.o. Caterpillar, MAN and Linde, wanted to increase internal communication and involvement world wide. To realize this, a website was developed to bring all 5000 employees together in an online community, containing news, interviews and a “Touareg Rally”; an actual online quiz.
The Rally is a virtual tour passing all Pon Equipment + Power Systems locations around the globe. All contenders make chance to win monthly and quarterly prizes such as iPods and digital cameras. The Grand final will be held in 2008. The finalists compete for a real VW Touareg.
For this project we were responsible for the concept, content, design and events for the entire project. Until now the Rally proves to be a great success. The quiz winners for the first Quarter are booked to visit the Paris-Dakar event in February 2007 |
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