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QuA developed a new concept and design for Shell's GaP Magazine as a part of an overall review of Shell Gas & Power’s visual identity that we also carried out. Besides developing designs for several communication items, a set of key messages was developed to ensure coherency and consistency in all of Shell Gas & Power's future communications.
The new design of GaP Magazine was an important part of the visual identity project. The distribution of the magazine was broadened to include a wide range of external audiences, which called for a different approach in content as well as visual design.
The magazine had to be consistent with the new visual identity as a whole. That is why the same basic elements of colour, typography, grid and photography have been used. The main colour range, consisting of corporate blue shades, is accentuated by bright accent colours and gradients. The typography is a mix of classic and modern fonts. The photography shows the size, scope and geographical reach of Gas & Power’s business activities. |
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