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Pon Fit is an internal health and sports programme that is offered to employees working within companies belonging to Pon Holdings. The Pon Fit programme is an addition to the employees' health insurances. Pon Fit aims to prevent illness but also stimulates rapid recovery as well as a healthy lifestyle by supporting sports and advising on good nutricion. After we completed the new corporate identity for Pon Holdings last year, Pon Fit asked us to develop their graphic identity. Since Pon Fit is an integral part of Pon Holdings, their graphic identity had to be strongly embedded in the corporate identity of Pon Holdings. We took this identity as a foundation. Besides that we looked carefully into developing a characteristic graphical language for Pon Fit, reflecting the organisation's activities and values. We design a fresh and strong colour range on top of the Pon Holdings colours, with the greenish blue symbolising healthcare and the yellow symbolising sports. The greenish blue is also the HRM-colour within Pon, which fits rather well. The choice of fonts was inspired on sports culture. The graphic palette was completed with the option to use rasters but also various types of lines that are based on gym floors and track fields. Finally, the Pon Fit logo was litteraly designed as a sub-label, adding a graphical label to the Pon Holdings logo. With these elements as a starting point we developed a set of communication carriers for Pon Fit. This set excists from stationery, brochures, leaflets, posters and a website. |
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