ABOUT US
THERE'S A BEAR IN THE POOL
HOW WE WORK
_
QuA Associates is run by Arno Twigt and Jim Smith. We have worked together for more than 20 years.
We have a wide range of clients, from heavy industry to fashion, and design with the customer in mind, driving brand awareness, interaction and ultimately, sales. Working closely with our clients through every stage of the design process, we specialize in ‘Brand Environment Design’ : all touch-points of a brand are related in image, message and quality.
We always work with the Board of Directors of any brand, and see design as a direct result of their strategy. Sometimes helping to define brand strategy, communicate it, or develop it. We consider every project a partnership.
VALUES
At the core of any brand is their "raison d'être"; the reason they exist. We begin many projects with a core group, who must give their opinion on questions we ask: Who they are, who they will become, and what are the core benefits for customers. This forms the core of the project, is directly related to their strategy, and forms the values from which all design originates. We know how hard it is to take a fragile first idea from inception and help it survive the often torturous development process involved to realization.
Clear goals, grounded in brand strategy, enable us to design 'Brand Environments', so whenever a customer enters a space, takes a business-card, downloads an app or visits a website, the message is consistent: The design of a showroom includes the choice of flowers on the welcome desk. The speech of the CEO must inform shareholders yet be completely understood by everyone on the workfloor.
MOODS
We quickly and critically move from values to an atmosphere for the customer. This visually describes the look & feel we want to create.
DESIGN
We know how hard it is to take a fragile first idea from inception and help it survive the often torturous development process involved to realization. At the core of any brand is their "raison d'être"; the reason they exist. We begin many projects with a core group, who must give their opinion on questions we ask: Who they are, who they will become, and what are the core benefits for customers.
This forms the core of the project, is directly related to their strategy, and forms the values from which all design originates.
REALIZATION
Because of the wide range of work involved, we work together with architechts, graphic designers, product designers, web-developers, photographers, text writers and whoever it may take to realize a project. We brief them, and control all design work, to ensure consistency of message and quality of production. The client is always involved at every stage of the design process.
The greatest success of a project, for us, is when the client feels that they have created the end result, and the project has exceeded the initial brief - be that in increased sales, improved communication, or simply in a beautiful design.
