INSIDE THE BEEHIVE
THE HEADQUARTERS OF DUTCH LUXERY RETAILER "DE BIJENKORF" IN AMSTERDAM
"De Bijenkorf" has several stores which have become a benchmark for Dutch retail. From luxury clothing, to furniture and food, de Bijenkorf has a style all of its own. QuA designed the new headquarters which had to encourage open communication, while reflecting the values of the organization.
Some details are custom made, such as soft paneling and felt walls, combined with furniture and lighting available from the stores themselves.