CATS ON THE LOOSE
PON CAT'S HEADQUARTERS IN ALMERE
In 2003 PON bought Geveke, a heavy equipment service company based in the Netherlands and in Scandinavia. Geveke is one of the oldest Caterpillar sales and service companies around the world. Upon completion of the takeover Pon decided to rebrand all Geveke companies and asked QuA to develop the new Pon CAT brand.
This long-term project touched on all aspects of the Pon CAT brand: establishing the values, applying them to the architecture and interior of a complete new building, a complete corporate identity, digital media and a movie as well as supervising the rebranding of the different international companies.
For the architectural detailing of the building QuA worked with Anton Bronsvoort from Bronsvoort Blaak Architects. The building includes a CAT shop as well as the only showroom for Caterpillar bulldozers in the world.