PON CAT
HEADQUARTERS

CATS ON THE LOOSE

PON CAT'S HEADQUARTERS IN ALMEREĀ 
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In 2003 PON bought Geveke, a heavy equipment service company based in the Netherlands and in Scandinavia. Geveke is one of the oldest Caterpillar sales and service companies around the world. Upon completion of the takeover Pon decided to rebrand all Geveke companies and asked QuA to develop the new Pon CAT brand.

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This long-term project touched on all aspects of the Pon CAT brand: establishing the values, applying them to the architecture and interior of a complete new building, a complete corporate identity, digital media and a movie as well as supervising the rebranding of the different international companies.

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PonCat_showroomPonCat_showroom
PonCat_workshopPonCat_workshop

For the architectural detailing of the building QuA worked with Anton Bronsvoort from Bronsvoort Blaak Architects. The building includes a CAT shop as well as the only showroom for Caterpillar bulldozers in the world.

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PonCat_boardroomPonCat_boardroom
PonCat_janusPonCat_janus
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PonCat_janus2PonCat_janus2
PonCat_2xboard4PonCat_2xboard4
PonCat_officePonCat_office
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PonCat_canteenPonCat_canteen