BRAND STRATEGY MADE EASY
Enabling every employee at every level to understand the strategy and vision of a company. We created 'comic' books staring the actual people in the company, which gave an overview of corporate strategy on 3 continents. These books were translated into 7 languages, and delivered to every employee (14,000 copies). Presentations and animations followed. Qua wrote and produced the books and presentations.
"It's the only thing from my job that my kids ever took interest in"...
Our brief was not only to design the interior of this building, but to look at the overall positioning of these cars in the market, and to develop organisational and service models for the cars. This included research into driver profiles, research into competitiors in the luxury car market, dealership structure and aftersales service, interior and graphical design.
BEHIND THE SCENES