TURK TELEKOM
1600 retail outlets in Turkey
TÜRK TELEKOM
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A single retail concept in which the stores need to fit in ‘hip’ Istanbul, but also in the fast developing regions of the country. The Turkish telecom market changed very quickly and Turk Telecom needed to make a strong statement to define its place against global competition in a very competitive marketplace. We travelled across Turkey to Gaziantep, where the concept and design also had to fit with cultural traditions, and occasionally extremely low budgets.
