GAS & POWER
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SHELL GAS & POWER
Shell is a global leader in energy solutions. QuA was asked to create a new internal communications strategy that would connect with the wide audience of a global brand. The project included workshops, interviews, communication design for a variety of material, and photography and text writing briefings.
As part of the project we created a magazine that had a very 'consumer' feel, with new photography, and input and articles from existing employees, former employees, and clients.
The project began with a re-defining of the corporate values of Shell, and a simplification of the global graphic brand identity.