STATE LOTTERY
IDENTITY
CATCH OF THE DAY
WE CREATED THE IDENTITY FOR ONE OF HOLLANDS MOST RECOGNIZABLE BRANDS
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After an extensive research fase we defined the following key values; Dutch, dignified, optimism, honest, trust, freedom, striking, recognizable. surprising & premium. Based on these key values the project was continued with the development of a new logo, lottery ticket design and a graphic language.
The design of the lottery tickets is a tribute to Dutch historical heroes and to the Guilder bank notes - The heroes were all hand drawn and embedded within the new designs.
Two seperate manuals describe guidelines for the usage of the logo, and the rest of the graphic language.
BEHIND THE SCENES
