Stedelijk Museum Amsterdam
STEDELIJK MUSEUM AMSTERDAM
BRANDING FOR THE MUSEUM FOUNDATION
The Stedelijk Museum in Amsterdam is a world renowned mueseum of contemporary art, featuring up-and-coming international artists, as well as an extensive permanent collection from Matisse to Warhol. It has also worked with graphic designers such as Wim Crouwel and experimental jetset . The current identity of the museum was designed by mevis and van deursen. QuA was asked to design an identity for the museum foundation and it's sponsors, which should be unique, yet fit into the current communication identity.
The foundation was called the circle. We used circles to form a unique 'code' per item or person. Beginning with the outside circle, the length of the line relates to the corresponding letter of the alphabet, and then onto the next inner circle: A is short, Z is Long.
Following this code, each businesscard, event poster, video etc. would be unique - and each member would recieve their unique artpiece from the museum. Although simple, attention was paid to printing in raised inks and other small details.