THE BRAND IN 3D
CREATING GLOBAL 3D BRAND GUIDELINES FOR ARCHITECTS AND DESIGNERS
BASF is the worlds' leading Chemical company. With many offices worldwide, across many cultures, it is is important to project a consistant brand image. QuA was hired to translate the values and goals of the company, into global guidelines for architects and designers working within the BASF brand.
Working with the BASF design team in Ludwigshafen, Germany, we held various workshops with management and key players within the company. We wanted the global guidelines to be easy-to-impliment, modern, and consistent. We created an interactive guide that explained the reason why we do things. How to welcome customers. How to increase internal communication. Office layouts and colour schemes. We also sourced furnature, lighting, storeage, flooring, coverings and many other design elements which all contained BASF materials, and where to order them.
The digital guide is designed to be constantly updated.