CATCH OF THE DAY
WE CREATED THE IDENTITY FOR ONE OF HOLLANDS MOST RECOGNIZABLE BRANDS
After an extensive research fase we defined the following key values; Dutch, dignified, optimism, honest, trust, freedom, striking, recognizable. surprising & premium. Based on these key values the project was continued with the development of a new logo, lottery ticket design and a graphic language.
The design of the lottery tickets is a tribute to Dutch historical heroes and to the Guilder bank notes - The heroes were all hand drawn and embedded within the new designs.
Two seperate manuals describe guidelines for the usage of the logo, and the rest of the graphic language.